Selling in 2026:
setting the right price as rates rise
“A well-valued property sells fast. An overpriced one always ends up dropping, and often by more than expected.”
In 2026, the Île-de-France market changed pace. Mortgage rates, around 3.1 to 3.3% in the first half, rose to 3.5 to 3.75% in October. For a buyer, every tenth of a point counts: their borrowing capacity falls and they become more demanding on price.
Setting the right price starts with actual sales, not listings. At Horizons Immobilier, we start from recent transactions in your neighborhood, then adjust for the floor, light, outdoor space, condition and energy rating. We walk you through this reasoning point by point, so the price is yours too.
A fair price from day one creates demand in the first few weeks, when your listing has the most visibility. Conversely, a property that stays online for several months sends a negative signal and attracts lower offers.
The factors we analyze to set your price:
- Sales completed on your street and neighborhood
- Rate levels and the borrowing capacity of target buyers
- The energy rating and the cost of any work
- The competition currently on the market
- Rare assets: outdoor space, parking, view, top floor
Finally, we agree on a timeline together: first feedback after two to three weeks, a progress review after one month. That is also why we commit to a target of selling within 3 months.
About the author
Walid Fourhal Founder of Horizons Immobilier
Walid advises sellers, buyers and investors in Paris and Île-de-France, from the initial valuation through to closing at the notary’s office, in both French and English. He holds the French real estate license “Transactions sur immeubles et fonds de commerce” no. CPI 9201 2025 000 000 047, issued by the CCI Paris Île-de-France.
